Performance measures how performant your website is across the following areas: Speed, responsiveness, SEO health, and technical performance.
Perception measures how customers perceive your brand online, based on web reviews, social media, sentiment analysis, and reputation.
Usability measures how usable your platform is based on common web heuristics such as Simplicity, Aesthetic and Design, IA etc
Journey measures how effective your key customer journeys are, based on proprietary data points specific to your industry
These scores help you focus on targeted areas for improvement.